Top 5 Unicorn Games Performance on Unified Platform in Bulgaria - Q4 2023

In the fourth quarter of 2023, the top 5 unicorn games in Bulgaria exhibited diverse performance metrics across downloads, revenue, and weekly active users. Here’s a closer look at how each app fared:

Baby Games for 2-5 Year Olds! from IDZ Digital Private Limited saw a notable increase in all metrics. Downloads started at 22K in late September and peaked at 89K by the end of December. Revenue fluctuated, peaking at $31 in early November and again at $30 in the final week of December. Weekly active users showed steady growth from 117K to 208K over the quarter.

Kpopsies - My Unicorn Band by TutoTOONS also experienced significant growth. Downloads surged dramatically from 60K at the start of the quarter to a high of 347K in early December. Revenue had a few peaks, reaching $14 in early November and $7 in the last week of December. Weekly active users saw a substantial rise, starting at 697K and hitting a high of 1.17M in early December before stabilizing at 655K by the end of the quarter.

My Little Pony: Harmony Quest from Budge Studios had a stable performance in terms of downloads, ranging between 82K and 125K throughout the quarter. Revenue showed consistent small peaks, with a maximum of $4 in November. Weekly active users started at 145K, dipped to a low of 107K in late November, and then recovered to 152K by the end of December.

Coco Pony - My Dream Pet by Coco Play had minimal activity. The app maintained a consistent but low revenue stream of $1 per week during most of the quarter, with no significant downloads or active user data to report.

Finally, My Baby Unicorn, another title by TutoTOONS, saw moderate activity. Downloads increased gradually from 14K in late September to 39K in early December. Revenue remained minimal, peaking at $2 in late November. Weekly active users fluctuated, starting at 149K, dipping to 82K in early November, and then rising back to 148K in early December before settling at 108K by the end of the quarter.

These insights reflect the varied performance of unicorn games in Bulgaria during Q4 2023. For more detailed analytics and insights, visit Sensor Tower.